On Shelf Availability The retail shelf is the moment of truth when shoppers make their final purchase decision. Are they faced with a well-stocked displayed with an exciting promotion or is it just an empty shelf devoid of stock Studies have consistently shown that out of stock rates are in the 4% to 8% range, […]
The Food To Go category in retailers looks very different now than it did a few years ago. The meal deal would often have consisted of a sugary fizzy drink, a sandwich and a confectionery item/potato crisps. The category now includes the arrival of a wide range of healthier options. These include dried fruit, nuts, […]
Smartphone penetration in the UK increased from 52% to 81% of the population in the four years to May 2016. This increased in the use of smartphones has had a huge benefit on how we collect data at store level It has meant that brands can now have real time data on how their products […]
With Christmas now a fading memory and new year resolutions taking its place, we can now look back and see if the festive period brought us joy and sales. It was a bleak mid-winter for the High Street as sales fell in December for the fourth year in a row. Sales were 0.1% lower than […]
It was 1995 when Amazon first began selling online, and although they didn’t post a profit until 2003 the stage was set for a retail revolution. Or should we perhaps refer to it as an evolution. Shoppers now want more from their retail experience rather than just price. With a quick click you can find […]
There are a number of factors that will determine the success of a promotion at retail. Not least of these are the issues that surround the compliance to the promotion at store level. The single biggest factor that will make or break a promotion is stock availability. All too often we see promotions that cannot […]
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