Summer Promotional Events Fathers Day Celebrated at the beginning of the Summer retail promotional calendar, UK Dads were treated to an expanding range of gifts on offer. Fathers Day has it’s eyes on the mighty Mothers Day, with dedicated aisle space over numerous categories & off fixture displays and as an annual promotional event […]
On Shelf Availability The retail shelf is the moment of truth when shoppers make their final purchase decision. Are they faced with a well-stocked displayed with an exciting promotion or is it just an empty shelf devoid of stock Studies have consistently shown that out of stock rates are in the 4% to 8% range, […]
The Food To Go category in retailers looks very different now than it did a few years ago. The meal deal would often have consisted of a sugary fizzy drink, a sandwich and a confectionery item/potato crisps. The category now includes the arrival of a wide range of healthier options. These include dried fruit, nuts, […]
Smartphone penetration in the UK increased from 52% to 81% of the population in the four years to May 2016. This increased in the use of smartphones has had a huge benefit on how we collect data at store level It has meant that brands can now have real time data on how their products […]
With Christmas now a fading memory and new year resolutions taking its place, we can now look back and see if the festive period brought us joy and sales. It was a bleak mid-winter for the High Street as sales fell in December for the fourth year in a row. Sales were 0.1% lower than […]
It was 1995 when Amazon first began selling online, and although they didn’t post a profit until 2003 the stage was set for a retail revolution. Or should we perhaps refer to it as an evolution. Shoppers now want more from their retail experience rather than just price. With a quick click you can find […]
There are a number of factors that will determine the success of a promotion at retail. Not least of these are the issues that surround the compliance to the promotion at store level. The single biggest factor that will make or break a promotion is stock availability. All too often we see promotions that cannot […]
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