Stock replenishment
Periods of non-availability reduce the chances that a product will be kept on shelf
empty shelves = lost sales
Stock replenishment on shelf can be achieved through regular merchandising
Promotional compliance
In store promotions are a key tool to increase sales for a product
A successful promotion is dependent on a number of factors happening at the same time:
Stock availability, store communications, POS material
Planograms & shelf display
Space…the final frontier. And this was never more applicable than on a retail shelf
Adherence to planograms will determine the success of a product listing
We ensure the compliance to space on shelf, product adjacencies, stock availability
Retail Audits
A retailer needs to know their fixture assets in all stores
We provide detailed in store surveys to find out what exists and where
All our reporting is supported by store photographs
POS Design & Manufacture
All point of sale material needs to combine aesthetics with practically
The offer needs to be clear and effective
The POS footprint must suit the store and hold sufficient stock
Shopper Insights
What is the difference between a customer and a consumer?
What is the shoppers’ journey for the product category?
We find the answers to these questions to optimise the shopper experience
Product Demonstrations & Sampling
Customers often need to experience or taste the product before purchasing
We provide experienced teams to demonstrate complex products
Sampling allows consumers to engage with the brand
Epos Evaluation
Evaluating sales history allows a targeted approach to stores
Knowing what sells where and why can improve the shopper offer
We analyse sales data by product by store to give a detailed national picture
Sales Initiatives
We can priced sales team for one store or a national campaign
Our field teams can train store staff about the brand and the products
We convert the product experience into actual sales