Maximising sales opportunities around major sporting events. Well – ‘they think its all over’ – has become an apocryphal sporting phrase. Maybe it applies to the retail sector as well? After the long hot summer, with temperatures in the UK allegedly hotter than in Brazil, many of our regular autumnal sporting events are already swinging […]
Back to School Surprisingly to some Back to School is the second biggest seasonal shopping period of the year after Christmas. Retail ramped up the offers & instore experience to make this promotional period fun, interesting with some great deals & creative promotions. Retail Gazette reported “total sales rose 2.4 per cent as shoppers splashed out […]
Summer Promotional Events Fathers Day Celebrated at the beginning of the Summer retail promotional calendar, UK Dads were treated to an expanding range of gifts on offer. Fathers Day has it’s eyes on the mighty Mothers Day, with dedicated aisle space over numerous categories & off fixture displays and as an annual promotional event […]
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