On Shelf Availability The retail shelf is the moment of truth when shoppers make their final purchase decision. Are they faced with a well-stocked displayed with an exciting promotion or is it just an empty shelf devoid of stock Studies have consistently shown that out of stock rates are in the 4% to 8% range, […]
The Food To Go category in retailers looks very different now than it did a few years ago. The meal deal would often have consisted of a sugary fizzy drink, a sandwich and a confectionery item/potato crisps. The category now includes the arrival of a wide range of healthier options. These include dried fruit, nuts, […]
Smartphone penetration in the UK increased from 52% to 81% of the population in the four years to May 2016. This increased in the use of smartphones has had a huge benefit on how we collect data at store level It has meant that brands can now have real time data on how their products […]
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