Summer Promotional Events Fathers Day Celebrated at the beginning of the Summer retail promotional calendar, UK Dads were treated to an expanding range of gifts on offer. Fathers Day has it’s eyes on the mighty Mothers Day, with dedicated aisle space over numerous categories & off fixture displays and as an annual promotional event […]
With Christmas now a fading memory and new year resolutions taking its place, we can now look back and see if the festive period brought us joy and sales. It was a bleak mid-winter for the High Street as sales fell in December for the fourth year in a row. Sales were 0.1% lower than […]
There are a number of factors that will determine the success of a promotion at retail. Not least of these are the issues that surround the compliance to the promotion at store level. The single biggest factor that will make or break a promotion is stock availability. All too often we see promotions that cannot […]
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