Maximising sales opportunities around major sporting events. Well – ‘they think its all over’ – has become an apocryphal sporting phrase. Maybe it applies to the retail sector as well? After the long hot summer, with temperatures in the UK allegedly hotter than in Brazil, many of our regular autumnal sporting events are already swinging […]
Summer Promotional Events Fathers Day Celebrated at the beginning of the Summer retail promotional calendar, UK Dads were treated to an expanding range of gifts on offer. Fathers Day has it’s eyes on the mighty Mothers Day, with dedicated aisle space over numerous categories & off fixture displays and as an annual promotional event […]
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